Get ready to experience the fusion of California cool and Georgian charm with the "Hollister Tbilisi UPD" collection!

The "Hollister Tbilisi UPD" collection will be available online and in select stores worldwide, with a special launch event in Tbilisi to celebrate the partnership.

As part of the "Hollister Tbilisi UPD" campaign, a series of exclusive, limited-edition product drops will be announced on social media, featuring surprise collaborations with local Tbilisi artists and designers. These limited-edition drops will offer fans a chance to cop unique, one-of-a-kind pieces that blend the best of both worlds.