In 2012, Lana Del Rey released her major-label debut album 'Born to Die', which catapulted her to international stardom. However, few people know about the evolution of the album, particularly the demos that predated its release. These early recordings offer a glimpse into Lana's creative process and the transformation of her sound.

In the words of Lana herself, "I was just trying to make a record that I would want to listen to...I wanted to make something that would transport me to another place." The 'Born to Die' demos and album are a testament to Lana's innovative spirit and her ability to craft music that transports listeners to another time and place.

These demos showcased Lana's signature atmospheric sound, with sparse, haunting arrangements and poetic lyrics. However, they also revealed a more raw and experimental approach, with rough vocal takes and instrumentation that was still in its formative stages.