The 1990s and early 2000s were a defining period for Roja's career. She appeared in a string of successful films, including "Gokulamlo Seetha" (1997), "Anaganaga Oka Roju" (1997), and "Iruvaru" (1999). Her on-screen chemistry with co-stars, particularly with actor-cum-politician Jana Sena Party founder, Pawan Kalyan, was well-received by the audience.
In 2014, Roja joined the Yuvajana Sramika Rythu Congress Party (YSRCP) and became an active member. She contested the 2014 Lok Sabha election from the Srikakulam constituency but lost. However, she remained involved in politics and was appointed as the YSRCP's national spokesperson in 2019.
Telugu actress Roja has come a long way since her early days in cinema. With a resilient career spanning over two decades, she has made a mark in the industry, politics, and social work. Her lifestyle reflects her multifaceted personality, balancing glamour with simplicity. As she continues to entertain and inspire her fans, Roja remains a beloved figure in Telugu cinema.