The story revolves around the lives of three main characters: Chirag (Ayushmann Khurrana), Bela (Ileana D'Cruz), and Roop (Rajkummar Rao), set in the quaint town of Bareilly. Chirag is a writer with lofty dreams but stuck in a mundane life. Bela is a free-spirited and independent woman who runs a lip-smacking food stall, famous for its barfi. Roop, on the other hand, is a straightforward and rustic boy with a dream to become a painter.